While many of us in marketing are depressed about these slow economic times, media buyers are having the time of their lives! Why? Because it’s a Buyer’s market! Rates have dropped and opportunities abound. Television programs once deemed untouchable due to high rates are now affordable. Don’t have a big budget? Not a problem. The days where you needed to wield the big bat to get a great deal are over - as long as you have a strong Media Buyer and money to spend you are in the driver’s seat. On average, we are seeing 20-50% decreases in market cost versus this time last year. The end result means greater exposure for your message than in recent years. Taking advantage of this soft market literally saved one of clients several million dollars versus planned dollars. Now is the time to let Media Buyers have some fun - and realize some great savings in the process!